Volvo Cars has unveiled M, a new brand that will expand the premium carmaker’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.
Due to debut in Sweden and the United States in the spring of 2019, M is currently developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.
“Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company’s ambition to build more than five million direct consumer relationships by the middle of the next decade.” said Håkan Samuelsson, President and CEO of Volvo Cars Group.