New Era, the international sports and lifestyle brand, has appointed Indian cricket captain Virat Kohli as the brand’s first ambassador in the region. Regarded as one of the world’s finest batsmen, Kohli was awarded the coveted ICC ODI Cricketer of the Year in 2017 and currently stands as the only Test captain to have scored six double centuries.
As a New Era ambassador, Kohli has launched his signature headwear line, with caps branded with the One8 and V logos.
“I tried to keep things pretty simple because that fits with my style,” Kohli said of the collection. “It’s definitely something that I would wear on a daily basis as well. To be able to design something for people that I would wear myself is very important to me. This is something that hopefully people are going to love and enjoy wearing as well.”
The lifestyle-led headwear line embodies Kohli’s personal aesthetic with the use of understated colourways and the inclusion of Kohli’s One8 and V logos across the 9FIFTY, 39THIRTY and A-Frame trucker silhouettes.