Nissan Motor is entering the Pakistan market through a manufacturing and licensing agreement with automotive partner Ghandhara Nissan for local production of Datsun models. The new agreement also covers distribution, providing access to a market where demand for new vehicles has grown to more than 200,000 units a year.
The move is part of Nissan’s strategy to engage with emerging automotive markets around the world, bringing brands and products tailored to meet rising consumer demand. Sales of the first locally built vehicles are expected to begin in Pakistan in the 2019 fiscal year.
“This entrance to the Pakistan automotive market represents a significant step in the ongoing development of local manufacturing infrastructure and economic activity,” said Peyman Kargar, Nissan senior vice president. “We are confident that, with the close collaboration and support of the Pakistani government, this will deliver sustainable benefits for the national economy, customers, partners and Nissan.”
Nissan’s entry will provide Pakistani customers with a lineup designed and built with the most modern Japanese engineering. It will also provide a significant boost to the Pakistani automotive industry, which already accounts for about 4% of Pakistan’s gross domestic product.
Nissan and Ghandhara will work together to develop Ghandhara’s facilities in Karachi’s Port Qasim into a world-class manufacturing plant. The partners have a long-standing relationship, bringing a wealth of local knowledge and experience.