Brazilian football star Ronaldo and Russian legend Andrey Arshavin joined Olympic figure skater Evgenia Medvedeva and Moscow youngsters at the opening of Box MSK – Nike’s vibrant new sports and cultural centre in Gorky Park.
The innovative multi-purpose space opened on June 12, offering Moscow’s youth the opportunity to be more active and enjoy the new facilities which cover a range of sports. The launch of Box MSK coincides with Russia hosting football’s biggest global tournament this summer and to capitalise on the increased interest in sport and Nike’s commitment to inspiring and enabling a new generation of athletes in Russia.
Box MSK will be open all year round, including an outdoor football court inspired by the traditional Russian korobka, as well as a streetball court designed for three-on-three basketball. There are training and yoga spaces, both indoor and outdoor, while the centre will also become the base for Moscow’s Nike Running Club.
All of these new spaces are brought to life through vivid graphics and visually stunning artwork, creating the ultimate sports playground which will also grow into a hub for creativity, culture and self-expression through curated programming and partnerships.
The building’s form takes inspiration from an open shoe box, while its transparent glass walls represent the iconic Nike Air unit. External features, such as metal-gridded walls and on-court illustrations echo Moscow’s industry and infrastructure.