New Design. New Interface. New Languages. New Features: Ford Brings Intelligent SYNC®3 Infotainment System to the Middle East

  • Full Arabic support – including map, menus and voice guidance – as well as a Mecca compass, and 3D support with landmarks. Integration of Android Auto, Apple CarPlay and Siri Eyes-Free also available
  • More than 3.5 million POIs included in new SYNC3, over 3.5 million kilometres of road, with free map updates for five years, and the intelligence to locate petrol stations when the vehicle is low on fuel
  • Launching this winter, SYNC3 will be rolled out in the Middle East, to be available on most 2017MY Ford vehicles

The latest generation of Ford’s innovative communications and entertainment system is set to make its Middle East debut as the high-tech new SYNC®3 is launched on most 2017MY models. In addition to other new languages, Ford’s SYNC3 will support Arabic for the first time – both text and voice activation – enabling simpler control for Arabic-speaking drivers.

Ford SYNC® already enables drivers of 15-million vehicles worldwide to voice-activate essential in-car features, greatly improving ease of access to numerous phone and multimedia functions. The system has also made a significant contribution to driving safety, enabling drivers to remain focused on the road while accessing the vast range of available communication and multimedia features.

For the third-generation system, Ford has drawn on more than 22,000 comments and insights gained from research clinics and surveys to ensure the new version is the most customer-centric designed system. Simplifying the user experience by putting the audio and phone options customers use most at their fingertips, SYNC 3 has been further improved through increased processing power and a reduction in the number of steps required for a command.

With pinch-to-zoom and swipe gestures, SYNC3 provides customers with a high definition experience of the eight-inch touch screen that is similar to smartphone screens, thus making it easier and more intuitive to use.

“SYNC3 brings to life even more innovative new ways of staying connected on the move,” says Kalyana Sivagnanam, vice president marketing, sales and services, Ford Middle East and Africa. “SYNC3 is designed to complement modern smartphones, with an intuitive touch screen and an exciting array of new features, is significantly faster, and offers a higher resolution interface that is simpler, and easier to read and use than its predecessor. For customers in the Middle East, considered to be among the most connected customers in the world, this is a substantial step to staying connected on the move.”

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