Meltwater to highlight opportunities for brands in the Digital Age at ‘Outside Insight’ conference in Dubai

  • Speaker line-up includes senior communications professionals from Dubai Media Inc, P&G,, IKEA and ICCA Dubai

Global media intelligence solutions firm Meltwater will host its ‘Outside Insight’ conference series in Dubai for the second time on May 11th to discuss digital marketing and the challenges of driving it, guiding it and measuring it in today’s hyper connected world.

This free to attend event for marketing and PR professionals is open to 150 attendees and has a stellar line-up of speakers including Alex Malouf, Corporate Communications Manager at P&G; Usama Qasem, the Regional Digital Marketing Manager at IKEA; Heba AlSamt, Digital Media Director at Dubai Media Inc; Dikdyuti Sen, Head of Marketing at; and Sunjeh Raja, Director & CEO ICCA Dubai.

The speakers will share their insights on building successful, high impact and influential digital strategies.

The event, which will be held at the Media One hotel in Dubai Media City, promises to be a lively debate on fresh topics related to the explosion of online media which has presented a noisy and volatile landscape for communication professionals to work within. In today’s world where brand reputation can be made or slayed in the tap of a tweet, successful brand management is dependent on versatile communication strategies and their flawless execution.[ads1]

According to Zubair Timol, Area Director for India, Middle East & Africa at Meltwater, “The aim of Outside Insight is to bring together leading marketing influencers and professionals for an insightful debate on the future of digital marketing. The event will highlight the power of online data driven decision making and how to decipher the data in order to create high impact for organizations.”

Attendees will also get an opportunity to experience Meltwater’s new Media Intelligence platform in action. Meltwater will demonstrate it during the event to provide real time data on the issues being discussed. The event is exclusive for senior marketing, corporate communications and social media managers as well as media professionals.

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