- Fans around Australia have been flocking to the KFC Big Bash League this season, with eight sold out matches already in BBL|06 demonstrating the growing popularity of the competition.
Of the 16 matches played so far in BBL|06 eight matches have been sold out, with the Brisbane Heat, Adelaide Strikers, Perth Scorchers, Sydney Thunder, and Hobart Hurricanes all achieving capacity crowds so far this season.
In addition to the sold out matches, an impressive crowd of more than 70,000 watched the first Melbourne derby between the Melbourne Stars and Melbourne Renegades on 1 January at the MCG, marking that the second biggest crowd in the history of the competition, with another big crowd expected for the return derby at Etihad Stadium this weekend.
459,410 fans have attended BBL|06 matches so far this season, with an average attendance of 28,713 representing a 5% increase on average attendances compared to this point in the competition during BBL|05.
In addition to the increased attendance, the broadcast viewership to date has seen on average more than one million fans tune in, with women making up 40% of these viewers.
Head of the Big Bash, Anthony Everard said the results to date echoed the hard work everyone from clubs, broadcasters, venues and Cricket Australia had put in to bringing fans another successful season.
“We’re seeing some really exciting action on the field and innovative fan entertainment off the field.
“The BBL was a huge hit with families last summer because of the fast-paced on-field action and family friendly atmosphere at every match, and I am sure that BBL|06 will continue to entertain fans for the rest of the season.
“It has been fantastic to see so many kids in attendance at BBL matches again this year, getting involved with the sport and being inspired to pick up bat and ball themselves when community cricket begins again. We are also really pleased with the growing profile of the Rebel WBBL this year and the role this is playing in encouraging girls to take up the game.
“We’re excited about what is to come for the rest of the month, and looking forward to bigger crowds and tighter finishes,” concluded Everard.