Interview with Fashion Designer turned Model Natasha

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.
 Anne Hathaway

Who thought that the above lines will fit into Serbia’s beauty with business sense entrepreneur. Life is not easy and it becomes more complicated when comes to a startup. New challenges, new issues, and struggles make it miserable. But, those who stay on their track, keep up the commitment; get the fruits.

Today, we are going to introduce you Serbia’s top fashion designer who have not only got the artistic curves on the cloth, but she has the sensual curves to proves herself top line model as well. From Curls to Curves, how this Serbian Beauty made her way to Entrepreneurship, here we go with what conversation we had with Natasha and figure out the secret.


DNP: What is your background? Education, Work Experience.

Natasha: I’m an economist, I worked at the Serbian Ministry of Finance in Treasury and I worked in the Export department in one enterprise. Sewing was my hobby, but many liked dresses I made and was wearing so they wanted to make something for them too. And that is how my fashion studio came to life.

DNP: How did you get your idea or concept for the business?

Natasha: I didn’t have any concept when I first opened my firm. I was just doing my thing, I was the best at what I liked- making women feel beautiful. I had many obstacles but I was persistent and one day my phone just started ringing and everybody was ordering clothes from me. I was alone, didn’t have workers at that time, only my family helped when it was needed so, back then, it was a prestigious thing if someone got dress sewed by me.

DNP: What was your mission at the outset?

Natasha: To survive. That was the mantra for me. I had only one chance to succeed and I did. I’m a survivor. I always look at me as that. My father wasn’t there and my mother was alone with my sister and me. So, back then I was unemployed and my sister was on the faculty. We had barely for basic needs. And when I asked my mom to be my guarantee for subvention our government gave to me for a start-up- She told me straight to my face: If you fail, you will draw us all down. I support you, but I have your sister too and you need to work and to do your best to succeed. So, from the start, I just knew I can’t fail. I worked 24/7, only ate and slept when it was needed, I didn’t go out or see my friends. And that is the truth. I gave 150% of me every day every hour and it paid off. I was just lucky to love what I do, if that wasn’t so, I couldn’t win at the odds. Love is all you need to survive. No money, no connections. Just straight, pure love.

DNP: When did you “charter” the business?

Natasha: 2015.

DNP: What is unique about your business?

Natasha: Every day is different, you never do the same things over and over again. It’s dynamic and turbulent.

DNP: How many employees?

Natasha: 5 and we are recruiting right now.

DNP: Do you know who your competitors are?

Natasha: Big sharks. 🙂 Zara, Mango, H&M, Whole chinese sewing industry, turkish sewing industry, competitors in Serbia who are copying me etc.

DNP: What service(s) or product(s) do you offer/manufacture?

Natasha: Women’s apparel.

DNP: How do you advertise your business?

Natasha: Through social media and through the newspapers, magazines, and other media.

DNP: To what do you attribute your success?

Natasha: To my strong will, persistence, talent, to my faith, my unshakable faith in God allmighty.

DNP: Do you use the services of a professional accountant or attorney?

Natasha: Yes, I do, it’s a must if you are serious about what you are doing.

DNP: What do you look for in an employee?

Natasha: I always tell my employees that I don’t care how much profit they bring me, the only thing that I want is that they are real to me and to others. We have a saying in Serbia, Puno lljudi nigde coveka: Lot’s of people, human nowhere to be found. So I ask them to be human. To be good to each other and to be open to me about everything, to be vocal, not to be shy or to feel intimidated of my position, just to accept me as a person like they are 🙂

DNP: What made you choose your current location?

Natasha: Don’t know exactly. I just stayed in my hometown, and I never tought to leave it. I really like it.

DNP: Do you work locally or internationally?

Natasha: Both.

DNP: What are your responsibilities as the business owner?

Natasha: I have responsibilities towards my customers, my workers, my family and family of my workers. Letting them down would be the worst thing that can happen to me.

DNP: Where do you see your business in the next years?

Natasha: I see it all over the world. 🙂

DNP: How has the technology, such as computers and the internet, impacted on how you conduct business?

Natasha: A lot. If there wasn’t the internet and social media I wouldn’t be here today it’s for sure.

DNP: What is your management style?

Natasha: Don’t work for money. Work for what feels right. When I come to work my workers are kissing me and huging me and women are telling me they love me as the child because I’m much younger than them. Their love is what keeps me going. Love from my fans and dear customers. I do it for them.

DNP: If you had one piece of advice to someone just starting out, what would it be?
Never lose faith, belief in yourself and in God. You need to know that there will be a time when giving up will be seconds away and when everybody around you leave you as a lost cause, you need to chose yourself over everything else. Chose to believe in yourself once again.

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