- Lou Hammond’s ‘PR World Network’ establishes foothold in Middle East
BR Communications, a PR Consultancy operating in the Middle East region has signed on with Lou Hammond’s ‘PR World Network’ becoming the first PR company in the Middle East to join the global network. Lou Hammond & Associates is a leading North American communications agency, founded in 1984 by Lou Hammond, with offices in New York, Miami, Charleston SC and Los Angeles.
The PR World Network founded in 2009, consists of a conglomeration of 21 PR companies offering services in over 50 countries —that have been previously vetted and approved by Lou Hammond—who will pool their competencies in their respective parts of the world to offer members of the Network an expanded reach beyond national and regional borders as needed.
The objective of the network is twofold: firstly, the network aims to connect PR and marketing agencies around the globe to establish timely communications and support the needs of the clients in all regions and secondly, it aims to share the latest news, developments, and technologies of member companies.
“We already have a Middle East regional reach and can now offer our clients global services regardless of geographic location. We are thrilled to be the first public relations agency in the Middle East to have this important membership.’’ commented Bahaa Fatairy, Managing Director & Founder, BR Communications.
As the economy diversifies in the Middle East and more companies set up regional headquarters or branch offices in the region, the increased global reach will help company’s communicate their brand presence and activities to all other globally where they are active, and want to promote their products and services.