- Himalaya outperforms other Facewash brands in UAE in terms of sales and volume for the period ending May/June 2016
Himalaya has been ranked as No. 1 face wash brand in UAE according to a recent A.C. Nielsen Retail Index Report for the period MAT (Moving Annual Total) May-June 2016. UAE’s face wash category is valued at AED 55 million with a growth rate of 1%, however Himalaya reiterated its leadership position by growing at 18% and recording its highest ever volume market value share of 20.4% and a distinct lead over reputed brands.
Himalaya also ranked as the fastest growing brand in the UAE posting the highest sales value and volume in the MAT May/June 2016 period growing 18.4% and 16.3% respectively as compared to the same period last year.
Abhish Chandhok, General Manager of Himalaya said, “Being ranked as the number one face wash brand in the UAE is a milestone achievement for us as we strive to become one of the leading face care brands in the UAE. Himalaya’s success is a result of a combination of factors such as Neem face wash’s proposition, which is designed to fight pimples and prevent marks, its latest Pan-Arab and Asian themed TV commercial, which has resonated well with the market as well as its in-store, on-ground activities and extensive digital outreach program.
Our continued growth in the last year can be attributed to Purifying Neem Face Wash product line supported by growth across all newly launched variants. We hope to sustain these growth rates at the minimum in the short to long term and continue expanding and enhancing our face wash range to cater to the needs of our ever-growing customer base”.
Himalaya befitting its leadership position also understands the diverse consumer skin needs and develops tailor made products to suit each skin type. Some of its recently launched products like Moisturizing Aloe Vera Facewash, Oil Control Lemon Facewash, Men’s Facewash, Natural Glow Fairness Facewash have gained traction with consumers within a short span, thereby driving the overall brand growth.